Our Team

Joe Orednick, Chief Executive Officer of Avision Sales Group. As President, and with the additional responsibilities of CEO, Joe leads the day to day operations of the company and sets the strategic vision. Joe is a 30-year veteran of the facility supply industry and brings market leading sales strategies, processes, and culture enhancing concepts to the company since joining Avision Sales Group in July.

Anthony Lasita “Tony” is the President of Avision Sales Group. Born in Cincinnati Ohio, Tony graduated from the University of Cincinnati Business School in 1985. It is Tony’s responsibility to guide Avision Sales Group, Core Values, Focus and Strategy in driving sales while making sure the company is meeting their client and customer needs. Tony moved to Austin, Texas in 1987, where he still resides with his wife Beth of 22 years and daughter Gianna. Tony is a Lifelong "struggling"Bengal fan!

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Bio coming soon!

Tom O'Toole, Vice President Field Sales, oversees sales revenue, executes client goals and sales training. Tom began with Bullseye, now Avision Sales Group, as a Territory Manager in Metro NY in 1998. Prior to that, he spent 11 years with Hoffmaster, 2 years with Sweetheart and 2 years with Nestle. Tom graduated from Iona College in NY with a BBA in Accounting. In his spare time, Tom enjoys sports and spending time outdoors. Tom currently resides in Bronxville, NY.

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Tom McCollum, Vice President of Client Services and a participant of the Company Leadership Team. As a liaison between Avision and our clients, Tom ensures excellent customer service and client satisfaction. Tom manages client relationships, develops account plans and delivers proposals. Tom was one of the original Bull’sEye Team with its inception 21 years ago and is excited to be a part of the new Avision Sales Group. He will also continue in the sales effort in the Baltimore Washington Metro Markets.

Tom grew up in Philly and spent his high school days at St. Joseph’s Prep. He did his undergraduate studies at Arcadia University where he currently is a member of the Board of Trustees. In his spare time, he enjoys all levels of High School sports, College Basketball and NFL. He loves playing golf on the weekends. Tom’s ultimate passion is traveling every year with his wife Maureen and daughter Elizabeth to sporting events around the country.

Truly motivated everyday by his father “Big Jim”, who for 30 years woke up in the middle of the night for work and provide for his family, without complaint.

Tom lives by a simple yet undeniably important mantra. “We should do three things every day of our life. Number one is laugh. You should laugh every day. Number two is to think, we should spend some time in thought. And, number three is you should have your emotions moved to tears.” Jim Valvano

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Bob Cerminara, CPMR – Marketing Vice President. Bob has led the integration and re-brand at Avision Sales Group after 20 years as President of Bull’sEye, which he founded in 1996 as “A Target Marketing Group”.    

Prior to Bull’sEye, Bob served as the Director of Marketing for Hoffmaster, a food-service business of Scott Paper Company. Early in his career, Bob worked and managed lodging, food and beverage operations.

Bob recently earned his CPMR certification from the University of Texas. He earned certificates of Mastery of Infection Prevention, Team Cleaning and Professional Selling Skills.  Bob is a member of The Sandler Sales Institute’s Presidents Club, completed an EMBA from Columbia University’s Harriman School and earned his BA and Hospitality Management degrees from James Madison University.  

Bob enjoys exploring new food and beverage experiences along with outdoor activities such as biking, golf, hiking, fishing and most spectator sports.

Todd Zimmerman, CFO, leads the finance, accounting, human resource and legal teams within Avision Sales Group. Todd brings more than 20 years of finance and accounting experience to Avision. A lifelong resident of the Tampa Bay area, he graduated from the University of South Florida with a Master’s Degree in Accounting in 1998.  Upon graduation, Todd went on to become a Certified Public Accountant. 

Todd lives in Tampa, Florida with his wife of almost 20 years, their two children and two dogs.  Todd can most often be found supporting his children in their many athletic activities. He enjoys being outside and taking advantage of the Florida weather.”

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Deb comes to us with over 20 years’ experience leading marketing, creative services, and strategic initiatives, most recently in her current role as Marketing Director at Reybold Group, Bear, DE. Deb will be responsible for overseeing the development and implementation strategy of the company's marketing and brand awareness through digital and print media advertising, product specific collateral material, training and product demonstration videos, website design and maintenance, internal/external communications, and social media. She will also lead our regional and local marketing teams in supporting the sales and promotional activities of our manufacturers and distributors businesses.

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Peter Henson founded The Henson Sales Group, one of the most progressive Manufacturers’ Representative agencies in the sanitary maintenance industry since 1991. Today, Peter is continuing to help steer the manufacturer representative function into the future with the creation of Avision Sales Group, a manufacturer representative agency specializing in the Janitorial & Food Service Industries servicing 26 states.

Always ahead of the crowd, Peter is an expert in sustainable building issues, trends and solutions. Peter has invested heavily in training and education for himself and his associates. Focusing most recently on sustainable building issues commonly referred to as “green cleaning”, Peter earned the Certified Sustainable Building Advisor (CSBA) credential and has been invited to speak to many industry groups on sustainability and safety topics.

As an International Sanitary Supply Association (ISSA) Certification Expert (I.C.E.) since 2007, Peter has been helping multiple National and Regional Building Service Contractors achieve the ISSA’s Cleaning Industry Management Standard (CIMS). This standard assesses cleaning organizations in six universally accepted quality practices including Green Cleaning. Thanks in part to Peter’s efforts,all his clients have achieved certification “With Honors”.

Peter’s extensive experience in all facets of building maintenance qualifies him to offer comprehensive advice and guidance to commercial building owners, property managers, building service contractors, in-service providers and distributors on all things “green”. Peter is qualified to:

• Identify and articulate key sustainable building practices and goals
• Analyze the costs and benefits of implementation
• Work with designers, architects, builders, operators, and utilities managers to achieve them in their projects
• Apply LEED, Built Green, and other relevant criteria and established guidelines effectively

On the “green” front, Peter is a past member of the Delaware Valley Green Building Council and participated on the schools committee.  Avery active networker, Peter is the co-founder of GreenNet (www.greennetsolutions.com), a Philadelphia based group comprised of local sustainable building professionals. The group works towards advancing sustainable building initiatives on each other’s behalf as well as helping each other’s clients achieve similar goals.

Peter also completed a 3-year certification program developed by the Manufacturers’ Representatives Educational Research Foundation (MRERF), thereby earning his Certified Professional Manufacturers Representative (CPMR) credential. This program, conducted at the University of Indiana School of Business, was taught by members of their faculty as well as representatives of the industry and allowed Peter to learn many of the skills necessary to manage a successful rep agency. To maintain his certification, Peter earns 3 CEU’s (30 hours of course work) every 3 years.

• Peter attended The University of Industry Distribution at Ohio State University School of Business. This intensive week long program focused on supply side     issues facing the distribution channel and how channel participants can profitably adjust to changes and threats within the channel. Understanding these issues and developing strategies to help distribution respond and profit from them, has helped Henson Sales be of enhanced service to all distribution channel partners end users, distributors, wholesalers and manufacturers.
• Peter successfully completed the ISSA’s Cleaning System Design Workshop developed by the American Institute for Cleaning Sciences. This program is designed to train executives in designing different types of cleaning systems to maximize cleaning operations in different types of buildings.
• Attended Janitor University in Salt Lake City, Utah. Understanding supply side issues better, Peter then focused on the ultimate customer, the end user. This week long program helps participants understand how to effectively maintain large institutions’ cleanliness through the implementation of a cleaning operating system. By successfully completing this program, Peter is better able to represent end user issues to both distributors and manufacturers.
• Peter is a regular attendee at continuing education programs at Executrain, Temple University and Main Line Chamber of Commerce to name a few.

Very active in trade associations, Peter has served two 3 year terms on the Manufacturer’s Representatives of America Board of Directors (MRA) and was Chairman of their Conference held at the PGA National in Palm Beach, FL. In addition, Peter was also the ISSA District 2 Representative-at-Large serving on the ISSA Rep Council for 4 terms. In the past, Peter also served as:

• ISSA     Young Executive Society Rep at-Large Coordinator
• ISSA     Young Executive Society District 2 Coordinator
• ISSA     Technology Committee
• NJSSA     Supply Line Chairman
• NJSSA     Vice President

Before starting his own Manufacturer Representative and Consulting Agency, Peter was Territory Manager for Amrep, Inc. in the metropolitan New York City market. Prior to that Peter was an Account Supervisor at Mallory Factor, Inc., a Top 10 independent public relations firm in Manhattan. An honor graduate of Hofstra University with a B.A. degree in Communications Arts and a minor in Speech Arts, Peter also attended graduate school at Columbia University in 1989 – 1991. Peter makes his home in Bryn Mawr, PA with his wife Susan, son Kyle, and daughter Kira.

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Cathy Scott is the Director of Finance at Avision Sales Group and has been with the company since 2007. Cathy is a member of the Society of Human Resource Managers (SHRM). Being the sixth of seven child helped shape Cathy's interpersonal skills at a young age. When not saving the world, Cathy enjoys time with her family and friends, reading, kayaking, skiing and gardening.